How can I involve internal and external stakeholders to manage content operations seamlessly without technical debt?.
“Organizations, if they haven’t already, will need to have a much more centralized way to collaborate on work together because those digital needs will become so much more important,” said Laura Butler, senior vice president of people and culture at Workfront. How can I roll out unified content collaboration and release process across enterprise?Ĭultural shift has happened across globe due to the epic impact of COVID outbreak, employees have to embrace the new realm of technologies to perform content ideation, design, authoring, review and release process.Some of the critical questions to be solved by an Enterprise Marketing Technology Leader: This can happen only when they have agile content or campaign release process. Most of the organizations are in the verge of modernizing the technologies to address the market demands by improving operational efficiency. With online activity at an all-time high post pandemic, individuals look for relevant experiences and will switch to another vendor if they don’t feel appreciated or can’t find what they need. "Epsilon has found that 80 percent of consumers are more likely to purchase when brands offer experiences personalized to them". Marketing operations plays an increased role in delivering consistent branding and messaging, yet the technologies used to support are siloed and antiquated. Brands that create great digital experiences fuel great customer experiences that add to the bottom line.
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